Imperial College London

Brand identity for the final cohort of the Imperial Award Scheme, an extra-curricular award focused on self-reflection and skills development. The Award recognises students whose engagement in co-curricular and extra-curricular activities have had a transformative effect on their lives while at Imperial. This theme of transformation is the driving force of the brand.

This iteration of the Student Awards brand, which works within the new Imperial brand guidelines, is an evolution of the identity we created at the inception of the scheme. The identity encompasses printed materials, video explainers, assets for online education, digital advertising, promotional animations and marketing materials.

The Award requires students to critically reflect on how their activities have transformed their understanding, attitudes and skills.