Brand & Identity
Better Business is an initiative from our long-term partner, Seacourt.
Seacourt are a net positive printing company. They created the Better Business Pack to enable other businesses to transform both their environmental impact and their financial bottom line through nine clear actions.
The identity is informed by the concept of simplicity creating impact. The icon is created from two intertwined Bs. The minimal colour palette is a single vibrant green paired with black. Inspired by the scheme’s origins in the print sector, half-tone image treatments create texture and movement.